Overview
Get Gen Z and younger millennials to try and buy Heinz Jalapeño Ketchup by inspiring usage during breakfast.
The Problem
Gamers are eager to rise the ranks in the games they love, but often miss out on valuable morning hours to level up.
The Solution
Play in the morning, and watch your points double. The more mornings you play, the hotter your rewards!
PROJECT
Rise N’ Heinz
TEAM
Genesis Lema, Keishlyan Carrero Detres
ROLE
Art Direction & Motion Design
TOOLS
Figma, Illustrator, After Effects
I discovered that advertising can be incredibly fun, and I also found Marvel Rivals and the esports industry exciting.
Through redefining the airline with a new brand identity and purpose, American Airlines can fly towards the future of the airline industry while offering all of customers effortless traveling experiences throughout America and beyond.
Through redefining the airline with a new brand identity and purpose, American Airlines can fly towards the future of the airline industry while offering all of customers effortless traveling experiences throughout America and beyond.
WHAT I LEARNED
case study
Stills
